The Dangers of the Bottomless Brunch

Most people will admit to the occasional alcoholic drink while sitting down to their evening meal, or even as they wind down from a stressful day in the office. The key word here being ‘occasional’, as the majority those that do partake in the above do not even acknowledge the current alcohol guidelines as defined by the UK government. The recommended alcohol intake for both males and females should be no more than 14 units. Put in more simple terms this is roughly equivalent to six glasses of wine. However, many individuals consume an entire recommended weeks’ worth of alcohol in just one sitting, which can have a detrimental effect on the person’s health.

Special Offers

Advertising of alcohol appears to be becoming more intrusive, and it seems to be targeted more at young adults than anyone else. Owners of pubs, bars, or any establishment that sells alcoholic beverages, know that young revellers can be easily drawn in by the idea of cheap, fruity cocktails or shots of any kind that come at a low price. These crafty owners will usually offer some sort of promotion in order to lure the oblivious youngsters in. Enticing them with the likes of buy one get one free or half price cocktails is a sure-fire way of keeping these individuals at the establishment, drinking copious amounts of alcohol.

The Bottomless Brunch

A new ‘craze’ that seems to be doing the rounds, and one that is becoming increasingly popular, is the so-called ‘bottomless brunch’. This is basically where restaurants will serve breakfast with the promise of alcohol, usually with unlimited refills, for a given period of time. It tends to encourage those indulging to drink more in a shorter period. In larger and busier cities, morning to midday on the weekend is usually one of the only times that groups of friends can manage to meet up, and businesses are starting to take advantage of this. But to what cost?

Statistics from the Health and Care Social Information Centre evidenced that one in five of those who are earning over £40 k per year are consuming alcohol a shocking five out of seven days a week. Another fact that may shock and which has been highlighted in the report is that UK households are now spending almost double what they once were on alcohol, rising from £8.9 billion in 1985 to £17.2 billion in 2015.

Consequences of Excessive Alcohol Consumption

Over the past ten years, alcoholic liver disease has been on the increase, with hospital admissions in England alone rising by 117 per cent in the under-thirties. Liver disease can lead to premature death, and it is a growing problem, especially in the North East, where admissions have risen by 400 per cent in the last decade.

Nevertheless, there are many other consequences of drinking too much alcohol. Those who drink more than the recommended weekly amounts are putting their health at risk. Alcohol has been linked to hundreds of illnesses, but most people cannot comprehend the fact that something that is legal and freely available could cause illnesses such as cancer.

Excessive alcohol consumption has also been linked to depression, anxiety and dementia, and according to a report by Public Health England published in January 2016, there is no safe level of alcohol consumption that can prevent certain illnesses.

Even so, it would seem as though people will continue to drink more alcohol than they should, and the ‘bottomless brunch’ is just another excuse for individuals to binge on alcohol. Sadly, this type of alcohol consumption can be the most dangerous. Drinking excessive amounts of alcohol in one session can mean that toxic levels of alcohol are present in the body. This can lead to problems such as vomiting, diarrhoea and even alcohol poisoning, which can be fatal.

Source:

  1. http://www.dailymail.co.uk/health/article-3718969/Warning-deals-offer-free-bottomless-brunch-ups-encourage-bingeing-drink-driving.html
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